The Window

Philly's new hole in the wall
The Window storefront animation.

Logo

Strategy

Identity

familiar

casual

comforting

quick

satisfying

We originally met with Oskar and Katrina about T-shirt designs for Bob & Barbara’s Lounge when they shared that they needed a brand identity for their new restaurant next door.
The Window logo and graphic system.

The Window is the take-out restaurant for Philly landmark Bob & Barbara’s Lounge. B&B’s feels like it hasn’t changed in 60 years because it hasn’t. The Window is an extension of that feeling, just designed in the modern day.

A close-up shot of a Window customer biting into a patty melt. A variation of W logos. Tabletop image with various sandwiches and drinks on the table.

The menu consists of greasy comfort foods to soak up all the drinking. We developed a grid system based on the classic checkered-floor pattern of American diners and customized it to The Window by “goo-ifying” the squares together.

Diner tiles close up.
The window website. Customers eating at The Window.
The Window type system.

We developed a typographic technique that is inspired by the physics of looking through a refracted glass window pane.

A frame sign stating: Tasty food at the window. Two customers posing in front of the store menu.
Recipt.
In store table tent

There is a lot that humankind doesn’t agree on, but we can all agree that eating a delicious warm patty melt on a cold Friday night-out at the bar is the greatest feeling in the world.

A customer bringing their food to a table surrounded by people.

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